Your marketing plan a needs a market-product grid to focus, Operation Management

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Your marketing plan a needs a market-product grid to focus

Your marketing plan (a) needs a market-product grid to focus your marketing efforts and also (b) leads to a forecast of sales for the company. use these steps:

Define the market segments (the rows in your grid ) using the bases of segmentation used to segment consumer and organizational markets.

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Operation Management: Your marketing plan a needs a market-product grid to focus

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