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Your market research suggests that the price elasticity of

Your firm spent $100 million developing a new drug. It has now been approved for sale, and each pill costs $1 to manufacture. Your market research suggests that the price elasticity of demand in the general public is -1.1.

What price do you charge the public and what would happen to profits if you charged twice as much.What role does the $100 million in development costs play in your pricing decision.Medicaid agency has made a take it or leave it offer of $2 per pill. Do you accept?

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Business Economics: Your market research suggests that the price elasticity of

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