Your manager explains its real simple just increase the, Business Management

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Your manager explains its real simple just increase the

As an intern for Michelin tires, you have been asked to develop an IMC budget.

The objective of the IMC strategy is to raise Michelin's market share by 5 percent in the United States in the next 18 months.

Your manager explains, "It's real simple; just increase the budget 5 percent over last year's." Evaluate your manager's strategy.

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Business Management: Your manager explains its real simple just increase the

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Business Management: Your manager explains its real simple just increase the

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