Your group has been assigned a task to start up a micro-manufacturing company utilizing the technology of a 3D printer. You will need to discuss many different aspects of your company (many items listed below), and “sell” the idea of your company to the rest of the students who are investors. Each investor will have $10,000 to invest into other companies (not their own, and they must spend all $10,000).
Note that your grade IS NOT based on the amount of investments your company receives (but we will add them up afterwards just for the fun of seeing which company received the most financial backing.) Items for your project that your group should consider:
• Companies Value Proposition
• Factors that would influence your Consumer’s Buying Behavior
• Low-Involvement vs High-Involvement Buying Decisions
• B2B
• Marketing Strategy – Targeted vs Mass
• Marketing Segmentation
• Positioning Statement
• Branding, Labeling, and Packaging
• Product’s Life Cycle
• Marketing Channel
• Social Media usage
• Price