Question: Third Party Operation of Web Site
Your firm has been hosting and operating its own Web site for over five years now. However, in the face of negative consumer reviews and poor performance, management is considering having a third-party host and operate the Web site.
Review Questions
1. What parameters might be used to measure the current performance of the Web site?
2. What are the pros and cons of having a third-party host and operate your Web site?
Critical Thinking Questions
1. Management is concerned that the migration to chip-and-sign EMV cards will increase the level of online consumer fraud. Do you have any ideas to combat this increase in fraud?
2. What other potential risks and opportunities lie in the future of B2C e-commerce?