Your company manufactures and sells golf clubs and would like to start selling outside Ireland. You are in charge of developing a global web strategy and the countries you are thinking of targeting are China, Germany, Italy and Japan.
Using the statistics in the CIA World Factbook, prepare a report detailing the following areas
Which of these countries would you target first?
What criteria would you use?
What other considerations should you address in you Web strategy?
What features would you put on your website to attract buyers from the countries you target?