Your company has manufactured a new gadget that can help users track weight loss and create personalized health plans. The product is aimed at middle-class women between the ages of 21 and 40. The product will sell in the $200–250 price range and will be made available in sports retailers as well as online. Because the product is new, your team has been given $250,000 to market the product.
?Which of the following factors is missing from the promotional mix in the scenario described above?
?funds available for promotion
?evaluation of promotional effectiveness
?nature of the product
?nature of the market
?stage in the product life cycle