Your company has been working to develop the newest product in the market. Unfortunately, there have been project delays causing the cost to date to be over the buget by 40% and have allowed the competition to catch up. THe result is your company will not gain as much market share expected, but will increase market share and increase revenue. The entire project will not achieve the hurdle rate. But, 90% of the development costs have already been paid and there is little investment remaining to complete the project and deliver the new product. Do you recommend continuing this project? What facts would you consider to make your recommendation?