Your brand bruinbucks is considered a higher quality brand, Business Economics

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Your brand bruinbucks is considered a higher quality brand

Your brand, Bruinbucks!, is considered a higher quality brand without any close substitutes in the high-end category

Even though your product already has a higher than average price in the coffee sector it makes up a small percentage of your patron’s income

Based on that information, answer the following questions:

A - Should you raise, maintain, or lower the price of your coffee products?

B – What impacts do you anticipate on total revenue?

C – Why?

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Business Economics: Your brand bruinbucks is considered a higher quality brand

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Business Economics: Your brand bruinbucks is considered a higher quality brand

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