Your boss, Marian Yang, wants to know more about intercultural and international business etiquette. Today, most managers recognize that they need to be polished and professional to earn the respect of diverse audiences. Assume that your boss will assign different countries to several interns and recent hires. Choose a country that interests you and conduct a Web search. For example, in a Google search, input terms such as business etiquette, business etiquette abroad, and intercultural communication. You could visit websites such as the popular, informative etiquette and business guides for specific countries by Kwintessential Ltd. Also consider CountryWatch and the Central Intelligence Agency's (CIA) The World Factbook.
Your Task: As an intern or a new-hire, write a memo report about one country that is considerably different from the United States and that offers new business opportunities. Address your report to Marian Yang, president of WorldTech. Confine your research to what U.S. managers need to know about business etiquette in that culture. You should investigate social customs such as greetings, attire, gift giving, formality, business meals, attitudes toward time, and communication styles to help your boss avoid etiquette blunders. The purpose of your report is to promote business, not tourism. Compare your results with those of other students and, if directed, compile them in an informational team report.