Written Assignment: 1. Provide a personal example of attitudes you have that are:
a. cognitively based
b. affectively based
c. behaviorally based
2. Imagine you work in a marketing firm that creates advertisements for many types of companies.
a. Your assignment is to market a new candy bar.Which route to persuasion might you use and why? What strategies might you use?
b. Now,your next assignment is to market a new antacid pill that prevents heartburn and only needsto be taken once a week (unlike many of the current products). Which route to persuasion mightyou use and why? What strategies might you use?
c. Finally, your next assignment is to marketa wristwatch. What kinds of things do you want to know about this product in order todetermine the most effective marketing strategy? How might your route to persuasion and marketing strategies change according to the features of the wristwatch?
3. You want to encourage your younger sibling to engage in safe sex when the time comes for them to become sexually active. You know this is a domain where they mayexperience strong peer pressure from a partner to "be spontaneous" and to forget safe sex practices. Drawing on work onattitude inoculation, reactance theory, and any other material from Chapter 7 that you deemappropriate, describe how you could create a structured approach to encouragethem to engage in safe sex practices. Explain why you feel that your approach would be effective based on the textbook's discussion of these concepts.
Written assignment requirements:
- At least 2 full pages long (text fills 80% or more of second page)
- 1 inch margins, 12 point font, Times New Roman, double-spaced
- Do not include the thought question prompts but please mark your answers with the corresponding numbers for each question (1, 2, 3, etc.)
- Avoid unnecessary space in your header or between paragraphs
Book: Read Chapter 7, Social Psychology (9th ed.) by Aronson, Wilson, Akert, & Sommers.