Your assignment is to find a print or online advertisement for an automobile. Study the advertisement. Identify which advertisement you chose, which model car is being advertised and where you found the advertisement. After examining the ad, answer the following questions:
1. What is the target market for this vehicle?
2. What elements in the ad led you to your assumptions about the target market?
3.What segmentation variables do you think the marketers used to segment their target markets?
4. Did they use, demographics, geographic, psychographic, behavioral variables?
5. Do you think this car maker would benefit from changing their target market? Why, or Why not?