Question: Assignment Task
Youhave been asked to advisea company consideringundertakinginternational marketing for the first time. The product that they manufacture iselectric cars.
Your role is toassess the market potential of two countries - China and USA.
You willinvestigate the environmental risks,identifythe problemsand opportunities associated withdevelopingof a successful marketing mixfor both countries,and to consider and justify the most appropriate market entry method.
Based on your assessment, you are then required to recommend which country the company should select for market entry.
1. Select the appropriate theoretical models and tools that you will use toanalyses both markets. You will be required to discuss the merits of the analytical tools you choose, making reference to the appropriate academic theory and opinion.
2. Research both countriesmaking a critical assessment and comparison of:
2.1. themacroenvironmental risk factors
2.2. the issues related to implementing a successful marketing mix
3.You must then make a recommendation about which country they would recommend the company to target, providing justification for your choice.