You worked with grazyna to calculate the revenue per ad


Using the data below, you worked with Grazyna to calculate the revenue per ad dollar of the three TV campaigns being broadcast to Sacramento viewers during various programs. Television Campaign: Local News Program Number of Spots: 5 Rate (Ad Cost per Spot): $80,000 Target Market (Sacramento, CA): 466,488 Rating (Obtained from Nielsen Data): 3.8 Revenue per Impression (Obtained from Company Data): $65 Television Campaign: Local Sitcom Number of Spots: 8 Rate: $35,000 Target Market: 466,488 Rating (Obtained from Nielsen Data): 2.5 Revenue per Impression: $45 Television Campaign: Local Talk Show Number of Spots: 10 Rate: $15,000 Target Market: 466,488 Rating (Obtained from Nielsen Data): 1.6 Revenue per Impression: $25 ABCD 1 2 3 4 5 6 7 8 9 10 11 Component News Program Sitcom Talk Show Frequency (No. of Spots) Rate Media Cost (Frequency x Rate) $0 $0 $0 Target Market Rating Reach (Target Market x Rating) / 100 0 0 0 Impressions (Reach x Frequency) 0 0 0 Revenue Per Impression Total Revenue (Impressions x Revenue per Impression) $0 $0 $0 Revenue per Ad Dollar (Total Revenue / Media Cost) NaN NaN NaN

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Operation Management: You worked with grazyna to calculate the revenue per ad
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