You work for Ericsson, once the global leader in cell phones. To your amazement, they have come up with a new product that appears to be superior to both Apple and Samsung. Your poss want you to market it in the United States. It has been nearly 20 years since the swedish giant, Ericsson, has been at the top of the mobile heap. How would you market it in the states especially as millennials have no idea who or what Ericsson is? Also, and more importantly, where do you price it relative to Apple and Samsung knowing that you have a superior product