You work for a marketing firm and you have been assigned to


You work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

The following initiatives:

  • Health Spa launching a new weight loss treatment

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template, or you can create your own. In your strategy, include:

  • What types of communication could be used for different generations.

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