You work at a Gazebo company (Shady Tents) and you hire an economist to estimate the price elasticity of demand for your product, and the estimate is .9 (in absolute value) and this has been fairly stable over the last year.
a. Are you profit maximizing, or do you need more information (and if so, what information)?
b. Should you raise or lower the price of your product or do you need more information (and if so, what information)?