Critical debate paper (approx. 500 words)
You will write a fully-referenced essay that that addresses the question "Is marketing a force for good or evil?" In your essay you should explain and justify, based on your reading of relevant literature, your personal position on the debate as to the influence of marketing on society.
A "critical debate paper" means that you must provide a critical evaluation of the issue under investigation - not just "what you think" - thus, you should base your views around a central argument and undertake appropriate reading and research to support both the "for" and "against"positions for that argument.