Audience analysis is the first of three steps in the AIM planning process. In this step, you consider the needs, priorities, and values of your audience. See how this audience-centered approach is used by a company when planning business messages in the Planning Business Messages: Orange Photography video.
In this assignment, you will use the AIM planning process to develop a business memo to your own organization to justify the adoption of one of the following programs:
A copay exercise facility
A daycare facility for employee’s children
Free employee parking
A company-wide picnic
Job sharing opportunities
Employee volunteer activities during work hours.
Working at home once a week
Develop a one-page business memo that demonstrates clear, insightful critical thinking in the application of the AIM method of communication.