In a survey of dealer satisfaction ABC would like to study the relative importance given to each of the following factors by dealers in order to improve sales: (a) New product development (b) Better technical support and service (c) More frequent order taking and supplies (d) Frequent consumer promotions.
1. You have to collect the data for the above through a question in a dealer survey. Please write down the question exactly as it would appear in the survey.
2. You will use a ranking procedure or a scaling procedure? Why?