Develop a negotiation with the information in the given file.
Stage 1 and 2 must to be resolve.
Assessment Description
You will engage in a negotiation for a celebrity endorsement advertising campaign.
Stage 1: Pre-negotiation
You must answer the following questions:
1. What is your client's BATNA? What is your client's reservation value?
2. What is the other party's BATNA? What is the other party's reservation value?
3. What is the ZOPA range? What is your strategy for claiming the greater proportion of the ZOPA?
Stage 2: Negotiation
You must:
1. Write an email with the first negotiation with their counterpart for the endorsement contract;
Attachment:- Assessment Description.rar