Directions:
You will create a thread in response to the provided. Each thread must be 250-350 words, demonstrate course-related knowledge, and include at least 2 scholarly research sources and at least 1 biblical integration. The authored references must be cited within the thread. The two scholarly articles and the biblical integration are very important and must be used in the response.
Assignment:
Pick a category basically dominated by 2 main brands. Evaluate the positioning of each brand. What are their target markets? What are their main points-of-parity and points-of-difference? Have they defined their positioning correctly? How might it be improved? Answer all questions.