Activity: Mapping and Evaluating Core Skills, Competencies and Capabilities: SCOT, Value-Chain and VRIOS Analysis
In this Shared Activity you will conduct research and perform critical analyses of the internal resource base of Colgate-Palmolive Co.
To complete this Shared Activity:
-Prepare a table in Word that replicates Figure 5.3 (below). Rather than just using the phrase ‘distinctive capability' as shown in the left hand column, use the following category boxes, in this order from top to bottom:
o Skills: 1, 2, 3, and so on (i.e. core individuals in the organisation who bring distinct value to it)
o Competencies and capabilities: 1, 2, 3, and so on (i.e. work-groups, functional units, discrete activities), as ordered by a detailed rendering of the organisation's value-chain activities
o Other strategic assets
-Using the table to organise your thoughts, make a VRIOS evaluation of the skills, competencies, capabilities and other strategic assets of Colgate-Palmolive Co. Use the A through D scale as shown in the figure.
-Be sure to explain what the strategic implications of your analysis are and how the set of implications limits or shapes your strategic recommendations.
-Be sure to identify specific future strategy actions and recommendations based on your evaluation of options and to provide a basic defense of why your recommended actions are the most appropriate.
