You will be working, through the creation of a marketing plan for an organisation of Your choice. The marketing plan will be developed during the course of the of the lectures, each with element of the marketing plan constructed by applying the theory from the chapters in the text. You are required to bring their stages of the plan to each lecture where feedback is provided with the aim of reviewing progress and suggesting areas for improvement.
Introduction
Situation Analysis
- Market Summary
- Market Needs
- Market Growth (Timeline)
- PORTER Five Forces (Any format tables, chart etc)
- PEST Analysis (Any format tables, chart etc)
- Product Offering
Marketing Strategy
- Marketing Objectives
- Target Market
- Positioning Map
- Strategies
- Marketing Mix (4Ps, Product, Price, Place, Promotion)
Financial Plans
- (Details expected revenues, expenses and profits based on the marketing programs in the plan)
Implementation Controls
- Implementations
- Contingency Plans