Question: Using your course texts and the most recent Census, Pew, American Fact Finder, Selig Center, and Consumer Expenditure Survey data available, create a graphic presentation that illustrates basic demographics for Asian Americans.
Note that the point of this assignment is not just to include the data, but to interpret it. Why is it significant? What should people be paying attention to on the slide and why? How does this group compare to other multicultural groups, and/or the US population overall?
You will also need to include a conclusion slide (or two) that list the FIVE most important takeaways/implications for marketers based on this data. What should marketers know in order to effectively reach this market and why is this important?
You should include, at a minimum:
• Current population
• % of total U.S. population
• Projected population growth
• Geographic dispersion
• Household size
• Household income
• Age distribution
• Spending power
• Country of origin
• Foreign born vs. U.S. born