Qusetion: Sports Marketing
Discuss the following:
1. Why is storytelling important for a brand?
2. You were provided the link to 5 different TEDtalks related to the art of storytelling. Though I hope you were able to watch them all, please provide at least 4 takeaway thoughts from two of these. Explain how the video can relate to not just storytelling but the storytelling of a brand.
3. Sponsoring individuals can be risky. Identify two sports personalities that you would consider low risk. What makes them low risk, and what brands do they endorse? Identify two athletes that you would consider high risk. What makes them a high risk, and what brands do they endorse or did they endorse? For a company, which can provide the highest impact in terms of brand image and sales revenue, a low-risk individual or a high-risk one? Why?
Review two out of the five videos of your choice from attached file.
Attachment:- Resources.rar