You were just hired at uber as the marketing manager for a, Operation Management

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You were just hired at uber as the marketing manager for a

1. Do you think it would make more sense for a small company that manufactures footwear to create an alliance with an Australian shoe store that is willing to sell its or to open a shoe store in Australia? Why?

2. You were just hired at Uber as the Marketing Manager for a major city. How would you tackle the ‘blank slate’ that is city marketing? How would you identify the key passenger and driver acquisition opportunities in your city?

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Operation Management: You were just hired at uber as the marketing manager for a

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