You want to start an online clothing store and need information about the size of the market for the marketing section of your business plan. From an online search, you found that Americans spent $18.3 billion online for apparel, accessories, and footwear last year and that the forecast for their spending on these items in the coming year is $22.1 billion. You have also researched publicly traded apparel companies, like Gap, to discover trends in online sales for these firms.
a. Why is your research thus far inadequate for what you need to know?
b. Do you think it will be difficult to find all the information you need?
c. What else might you do to find the necessary information?