The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan.
You think that reality is the one resounding fact that everyone must face one day. When we age, and do different things in life our priorities change the thing that were not so important now becomes a requirement. The young as we all were at one time doesn't think about health coverage or enrolling if their parents cover the cost. The college students even use a parent based form of insurance in today's current society.
Speaking of college students here are some facts about the young as it relates to enrolling in any health care policy per Stwart, B. (2014, Mar 20). In 2014 when the mad rush to enroll in health care sponsored by the marketplace was being enforced the young would also be penalized if no coverage was established. The cost to fund an expensive procedure for any young adult can break the bank so to speak. Interesting enough the young was not very motivated to enroll in health care that parents may have in place already.
Children now can stay on plans until the age of 26 is not a real motivating factor to enroll in their own health care plan as well. In fact, per Stwart, B. (2014, Mar 20) If a plan covers children, they can be added to or kept on a parent's health insurance policy until they turn 26. Children can join or remain on a parent's plan even if they are married, not living with their parents, attending school, not financially dependent on their parents and eligible to enroll in their employer's plan.
What marketing techniques would appeal to the young and healthy to encourage enrollment?
The younger generation is mostly concerned with technological advancements to complete everyday task. Google has many functions that can be performed for the tech savvy individuals all from using your voice. Marketers must be unique and creative to gain the interest of young adults. Apps for health care enrollment is a start for gaining the attention of young adults. Additionally, if you use incentive to enroll will attract the younger adults.
One incentive is gift cards for new enrollment for the young adults first time enrollment. If the deductible is waived or an amount credited for the deductible the first year is also good marketing. The on line presence is a major factor for targeting the young adults since social media and technology is prominent in the millennial era.
Reference
Stwart, B. (2014, Mar 20). Young adults need details as enrollment deadline approaches. Florida Today Retrieved from
https://search.proquest.com.proxy.cecybrary.com/docview/1508961750?accountid=144459
Response to Student #2 Needed
The new generation is much different in terms of how healthcare facilities were able to market to consumers in previous generations. This new generation is extremely tech savvy and it use to accessing information almost instantly. For providers there are a few strategies to reaching its young consumers. The first step that a provider can take is researching how millennials use technology. Understanding how the younger generation actually uses technology will provide insight into how consumers will potentially respond to media platforms such as a new website launch.
A second possible step can be curating peer generated resources such as an online discussion board. This shows that consumers are still interesting in hearing and learning form their peers, just like more traditional work of mouth marketing, consumers find comfort in being able to share experiences with other consumers locally and possibly internationally. The last step in reaching millennials would be reducing the dependency on phone calls.
A provider can be highly successful when utilizing email, online communication dashboards, and/or text messaging to communicate with millennials. The biggest concern with using these types of communication is patient privacy. Providers can conduct risk analysis or implement third party messaging solution that incorporates measures to establish a secure communication platform that will allow texting on approved mobile devices (Puri, n.d).
References:
Puri, Ritika. (n.d.) Millennials and Healthcare: 3 Tips to Reach Young Stubborn Patients. Retrieved from:
https://getreferralmd.com/2014/02/gen-y-health-7-tips-reach-millennial-patients/