An ethical analysis about Philip Morris's "Don't be maybe, Be Marlboro" marketing campaign.
You should analyse in terms of Stakeholder Analysis, Caroll's Pyramid, Utilitarianism, Deontology and Virtue Ethics. Most importantly you should give recommendations.
All of my money is this sorry.
You will be expected to:
- Critically assess and develop theories relating to business ethics, social responsibility, leadership and governance
- Critically assess and develop method and practice in relation to business ethics, social responsibility and governance
- Examine and connect theory and practice of these areas in business decision-making, in response to an awareness of the context of the organisation.
- Demonstrate that business ethics thinking can be constructive and supportive to business.
You shoul pay attention to:
- Good academic practice (including but not limited to proper referencing)
- Effective capacity to provide a reasoned analysis and argument
- Understanding of the specific ethical issues
- Knowledge of the subject area
- Evidence of good research
- Ability to critically analyse - not just describe
- Inclusion of relevant theory/concepts
- Correct application of relevant theory/concepts
- Critical and analytical discussion
- Clear and analytical arguments and conclusions
- Realistic and persuasive arguments
- Clarity of arguments through good grammar
- Strength of arguments