You shared that the differentiation strategy involves making your product or service different from your competitor's. However, don't all companies try to differentiate their products whether they're pursuing a strategy of differentiation or not? If you take a look at generic store-brand products, arguably the most pure example of a product using the low-cost strategy, even those will try to assert some differentiation through branding, even if the product inside the packaging comes from the same manufacturer. How is that type of differentiation separate from using a strategy of differentiation?