For the Module 5 capstone assignment, you provided a roadmap to help your organization "know its customer" better. Now, management needs your help in designing an operational BI dashboard that combines information from in-store sales and website conversion activity.
For this assignment, develop a well-written and well-organized paper that addresses the following:
- The differences between an operational BI dashboard and an analytical dashboard
- Your approach to tracking the effect of a website coupon offer to be redeemed with an in-store purchase
- Your approach to tracking the impact of a new online display advertisement for website purchases
- Your approach to collecting and displaying near real-time shopper satisfaction survey results from shoppers' mobile phones
You may write in the first person for this assignment, taking the perspective of the internal data management consultant. Your paper should meet the following requirements:
- Be 3-4 pages in length
- Cite at least two academic sources from the CSU-Global Library databases