You may use either written paragraph or bullet point format. Part 1 should be 2-3 paragraphs in length or an equivalent amount of content in bullet point form.
PART 1: MARKETING CAMPAIGN CONCEPT
Briefly describe the marketing campaign for the product or service. Be sure to include the following:
- Who is the target audience?
- What is the goal?
- What approach and strategy are you proposing for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving the goals with this audience?