You learned the tenants of modern portfolio theory and now understand the concept of portfolio optimization. But how are you going to explain portfolio optimization in a way that is understandable and motivational for your investment-advisory client? In a two to three paragraph response explain portfolio optimization to me (the client). Avoid industry jargon that the client will not understand (e.g., indifference curves, marginal utility, CAL, efficient frontier). Tell me what you do in optimizing a portfolio, how you do it and why it benefits me (the client).