You head the marketing department for a medical device firm, Operation Management

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You head the marketing department for a medical device firm

You head the marketing department for a medical device firm whose sales depart- ment reports not to you but to a vice president of sales. Do you think that the vice president of sales and the sales force should report to you, or is it better to run marketing and sales as separate departments? What are the likely problems? What are the arguments for and against combining the departments?

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Operation Management: You head the marketing department for a medical device firm

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Operation Management: You head the marketing department for a medical device firm

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