You have selected a small coffee shop in your area. Develop a strategy for expanding this business in a national market.
Why do you believe the business could succeed in this new geographic market?
What are the benefits of expanding into this geographic market?
What are the risks of expanding into this market?
What obstacles will the business have to overcome? Take into consideration seasonality and supply chain management (i.e. vendors, raw materials, and in-bound logistics).
What strategies will help lead the business to success over the initial year of the expansion? Justify your response.
What strategies will help lead the business to success over the next three to five years? Justify your response.
How will the business maintain its branding while expanding into the new geographic market?