You have just been hired as the Chief Marketing Official for an existing tech company. The company made it big with their virtual reality videogame systems, however, this market has become stagnate and market shares have dropped. You are tasked with giving a presentation addressing all of the elements of this assignment to the Board defining your management strategy for the company. The company is experiencing decreased profits, increased roadblocks and difficult times. The Board is particularly interested in your nonmarket strategy for handling and minimizing the increased roadblocks in their legal and social environment. As the CMO your job is to rebrand the company. First, research U.S. trademark law. Look at what influences the strength and value of a trademark. Compare and contrast good and bad trademark strategies. Then generate your own trademark strategy for your company. You will carry this project into the interview with you to distribute to the Board members as you present your management strategy to them.