You have been tasked by the CEO of your company to assess the need for a quality program. Choose a company not used in previous weeks of the course. Write a 2,450- to 3,500-word paper that includes the following: Give a brief overview of this company's product offering (manufacturing or service). Describe in detail why a quality program would benefit the company. How would the Voice of the Customer and Voice of the Market drive the program? Describe how you would implement this quality program. What tools and metrics would you use to ensure success? How would external quality organizations aid in determining your company's quality program?