Note:
1) Please refer to and read the attached case study and assignment brief carefully.
2) The case is not based on an actual organisation.
Brief
You have been retained as a consultant byPaulGreen, the Managing Director of GrantpacLtd, to advise on the tasks facing the newappointee to the role of National Sales and Marketing Manager.
When you have reviewed and analysed the company information below, you are to write a report for himwhich must address his concerns with regards to:
• The issues of management style / practices including recruitment and training(30%)
• Sales person performance including motivation, control and remuneration(30%)
• The pressing need to integrate the two sales forces(30%)
You should define actions to be taken and your expected outcomes for these actions.Your recommendations should relate to proposals for the next 18 months to 2 years.
PaulGreen has an MBA as well as a degree in Chemistry so he expects both practical and theoretically sound analysis and proposals. You therefore need to provideunderpinning, including academic referencing and examples as appropriate.
A further 10% is awarded for the presentation of the report, including formatting, referencing, spelling and grammar.
Your report should be approximately 3000 words in length.(Appendices, bibliography and Executive summary are not part of the word limit)