You have been hired to consult for a successful restaurant


You have been hired to consult for a successful restaurant entrepreneur in the area. He already owns several restaurants in Ghent including an upscale bar with tapis (small plates), a gourmet restaurant, and a trendy lunch restaurant. Additionally, he has one upscale bar that serves food in the city of Hampton. He would like to expand operations and wants your help to identify potential segmentation strategies for the restaurant industry. Please use at least three segmentation strategies to segment the restaurant industry in Hampton Roads.

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