You have been hired by an electronics automobile parts, Operation Management

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You have been hired by an electronics automobile parts

You have been hired by an electronics automobile parts marketer to research the market in Europe for its products. The company has tentatively targeted SAAB and Volvo in Sweden, Fiat in Italy, Renault in France, and Audi in Germany as its prime prospects. Outline an approach to the use of secondary data to help assist the marketers in the assessment of these markets.

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