You have been hired as the athletics director at Your State University. (You oversee both marketing and public relations in that role.) The once-proud reputation of YSU is in shambles. The football and basketball teams have losing records, there are claims of academic dishonesty, players have been arrested, and the athletes are troublemakers on campus. The coaches are rude to sports writers, fans, and alumni. Athletes are viewed as malcontents. Alumni are disgusted, current students won't support the teams because of the behavior, season-ticket sales have plummeted, and you can't sign any sponsors. Give an action plan for how you will respond.