You have been hired as a consultant by a new company to develop a strategic prospecting strategy. The company brews and bottles a specialty tea beverage. The tea is rich in vitamins, anti-aging nutrients, and natural anti-carcinogens. The tea is expensive to brew and has a suggested retail price of $3.00 per 16 oz. bottle. The company is located in your town. It can produce 5,000 bottles per day and does not sell the tea directly to consumers.
The strategic prospecting strategy should include:
- How leads will be generated
- How leads will be qualified
- How sales prospects will be prioritized
- How information to prepare for sales dialogue will be obtained
- How the strategic prospecting strategy will be tracked and evaluated