You have been employed as the marketing communications, Marketing Management

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You have been employed as the marketing communications

You have been employed as the marketing communications assitance of an FMCG (fast moving consumable goods) of your choice. Management of your company has directed you to develop a marketing communication plan aimed at increasing sales and enhance coperate reputation. Use the marketing communication framework as guide to develop an implementable plan for your company.

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Marketing Management: You have been employed as the marketing communications

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