Throughout the course, you have been deepening your understanding of public relations through the lens of entrepreneurship and the importance of building and developing networks to sustain long-term relationships.
For this assignment, imagine you have established a small company and you are looking to expand your business in its current field or into related fields. Currently, your business primarily relies on word of mouth and has a small online presence, but has not branched out into social media and networking. Your small business has the potential of growing exponentially with the implementation of the right strategic communication plan.
In a 500-750 word report, discuss the value of networking in developing business opportunities and sustaining long-term relationships for your startup company.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.