You have been asked by your supervisor to do a marketing research project paper using the five steps of the marketing research process and then prepare a PowerPoint presentation including detailed notes. Specifically, the paper and supporting presentation should accomplish the following:
Identify a marketing research problem or opportunity and will be required to research and develop a full investigation using the mixed method that will incorporate qualitative and quantitative approaches.
Identify the five step process in a marketing research process.
Identify the number of marketing research designs and discern the pros and cons of each.
Discern the differences between primary data and secondary data and will use each in their marketing research project.
Incorporate all five steps of the research process.
Inform the management team of your research results.