You have been asked by the head of marketing to design an, Management Theories

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You have been asked by the head of marketing to design an

Question: You have been asked by the head of marketing to design an instrument by which your private, for-profi t school can evaluate the quality and value of its various curricula and courses. How might you try to ensure that your instrument has:

a Stability?

b Equivalence?

c Internal consistency?

d Content validity?

e Predictive validity?

f Construct validity?

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Management Theories: You have been asked by the head of marketing to design an

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