As the Marketing Director for Marriott. You have been asked by senior management to identify new products or services to the marketplace. What kind of research would you conduct and how would you create a strategic marketing research plan.
The research paper should be at least 15 pages, not including references.
The paper should encompass the critical research goals and objectives, analysis, findings, and recommendations for the various products or services. At least 5-7 journal articles should be included. A sample survey would also be expected in your paper.
Sample outline:
Introduction
Executive Summary
Product./Service
Industry trends/research
Methods of Research
Goals and Objectives
Findings
Conclusion