You have been asked by coca-colas product manager to, HR Management

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You have been asked by coca-colas product manager to

You have been asked by Coca-Cola’s product manager to present the arguments for and against extending the coke brand to a new cola drink. What would be the arguments both for and against extending the Coke brand to a new cola drink? Justify your answers with concepts from in Marketing Management from the Marshall text, Chapter 8.

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HR Management: You have been asked by coca-colas product manager to

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