SCENARIO: You are the regional CRM consultant for Stripes convenience stores in the valley. Management is frustrated they lose customers. You mention that the company needs improvement on building customer engagement....the boardroom is quiet until the president ask how this can be done....He wants a brief in two hours.
DIRECTIONS: Submit a 200 word count on strategies to build customer engagement. Explain and support your statement as if you were giving your recommendations to the CEO. Provide two external sources to SUPPORT your recommendations and strategies.